Crowdfunding since 2010

The first IoT-enabled jewelry bracelet including loud and silent alarm functions for your safety.

LÆMON strengthens your sense of security by using innovative technology. Our GPS bracelet has an integrated loud and silent alarm and works, thanks to IoT technology, independently of the smartphone. With our jewelry bracelet you can actively and self-determinedly protect yourself and others - from catcalling, stalking or other assaults in public and private spaces. We create awareness and a strong stand against violence. This is only possible together with YOU!
Privacy notice
Funding period
2/13/22 - 3/27/22
Realisation
Production start spring 2022
Website & Social Media
Minimum amount (Start level): 25,000 €

For the production of 100 bracelets and for the finalisation of four different sizes.

City
Berlin
Category
Technology
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Sponsored by

What is this project all about?

LÆMON is an innovative tech and design brand for those who want to feel free and safe. We developed a GPS bracelet with an integrated loud and silent alarm for your safety. Our name says it all: Just like the inside of a lemon is protected by its thick rind, with LÆMON we want to offer you the feeling of safety.

According to surveys, one in three women in Germany has already been sexually harassed, threatened, or stalked on the street. 80% of all women feel unsafe in everyday situations. Violence in private and public spaces is a huge problem and has many faces. Violence already starts with intrusive glances, unwanted come-ons, or insinuating remarks. When you avoid certain places or don't wear your favorite clothes to avoid harassment, this is already a form of violence.

With LÆMON we want to strengthen your sense of security in the long term and make a strong stand against violence so that YOU can move freely again. We don't want to accept the status quo any longer and want to create awareness with the help of smart technology and innovative ideas, leading to real social change.

BE FREE & BE LOUD!

With our smart jewelry bracelet, you can intuitively and quickly trigger a loud or silent alarm directly on your wrist and call for help in an emergency.

  • Intuitive two-way trigger mechanism
  • Directly on the wrist
  • 120 dB loud alarm
  • 24/7 emergency service center in the DACH region | In partnership with AXA Insurance
  • Share live location with friends & family
  • No permanent tracking
  • Independent from the smartphone thanks to IoT technology*
  • Made in Europe

For the launch, we offer all new LÆMON users a free 12-month premium app membership. This includes an IoT contract, which is necessary for the use of the functions independent of the smartphone, as well as the connection to the 24/7 emergency service center.

After expiration of your free premium membership, you can easily add it via our app (from 1.99 EUR per month).

You can find out exactly what the alarm sounds like and how to activate it here.

* The functionality is based on IoT (Internet of Things) technology, making the bracelet independent of the smartphone. Internet of Things (IoT) is the term used to describe the network of physical objects ("Things") that are equipped with sensors, software and other technology to connect them to other devices and systems via the Internet so that data can be exchanged between the objects. In concrete terms, this means that the bracelet works independently of the smartphone, as it has customized antennas, as well as an e-Sim card - similar to a smartphone.

What is the project goal and who is the project for?

During our product development, we talked to many people who are tired of being restricted in their everyday life because of insecurities or fears. Are you tired of worrying about what to wear to go out in the evening, to avoid sending the wrong signals? Do you want to travel carefree or meet your next date? Do you want to take the train at night instead of driving?

We strongly believe that everyone should be able to move freely and not have to limit their lifestyle because of fears. Thanks to our smart jewelry bracelet you should feel good and, above all, safer.

It is especially important to us to strengthen your sense of security, protect your privacy and offer you effective help in case of an emergency. No matter whether it is for self-defense, self-protection, or making a stand against violence together with us.

Why would you support this project?

Because everyone should always feel safe, whether in public places or at home. It's time we take our fears and concerns seriously and address this common climate of fear.

Why is the feeling of safety so important? Insecurity is a very subjective feeling that fundamentally influences your well-being and thus also your actions. Being afraid is a normal reaction to (perceived) danger. Even if the fear of being alone on the street at night is statistically unfounded, it still has its justification and reasons. The fear of many women grows with everyday harassment. We must take fears seriously and talk about them. If you are not affected yourself, ask your friend, sister, mother, or colleague whether they (always) feel safe. Violence in our society is something that concerns us all.

Of course, we cannot stop violence completely with LÆMON. We are also aware that it is not the responsibility of those affected to develop prevention tactics. Rather, we have to educate people on sexism and question the structural background of the problem.

Many great and important education and awareness projects are fighting to prevent violence from happening in the first place. However, it is a long way to get there. Following Elbert Hubbard’s quote "When life gives you lemons, make lemonade", we want to make the best out of the situation and do something NOW.

Through beautiful accessories that can be seamlessly integrated into everyday life, we want to create positive awareness that everyone deserves to feel safe in any situation. In doing so, we want to change society's perception, away from shameful panic buttons and towards timeless jewelry that makes a visual statement against violence and, incidentally, also offers effective prevention and protection.

How can you support us in doing so?

  • Every contribution counts and helps us make this project a reality and makes us infinitely grateful
  • Send the campaign link to everyone you know and ask them to do the same
  • Wear your LÆMON with pride and make a visible stand against violence

How will we use the money if the project is successfully funded?

With the successful completion of this crowdfunding campaign, we will produce the first 100 bracelets in size M and can deliver them to your home including charging station.

Furthermore, we will be able to finalize the other three sizes (S, L, and XL). From a financing sum of 50.000 Euros, we can start production in various sizes.

The Corona Pandemic is also hitting us. Electronic components are in short supply worldwide. Successful financing puts us in a position to invest now in the purchase of the necessary parts to secure production in the long term.

Our product development has already been financed by an external investment. As part of the EXIST program, our project is also funded by the German Federal Ministry for Economic Affairs and Climate Protection and the European Social Fund.

The extent of the success of this campaign helps us to bring further exciting partners on board and thus successfully build up LÆMON.

Who are the people behind the project?

The company behind LÆMON is Not Just A Jewel GmbH. Founded in April 2021 by four women who come from different working environments but share the same values. LÆMON stands for security, empowerment, innovation, diversity, vitality and responsibility.

We, the LÆMONS, are:

  • Susana: I am a founder, fashion designer, and communication expert with 13 years of experience in PR and marketing in the fashion and lifestyle industry. At LÆMON, I co-lead the management team with Vanessa. I am also responsible for the design, marketing and sales.
  • Vanessa: I am an industrial engineer, an experienced management consultant and I am doing my Ph.D. in Entrepreneurial Finance. I am responsible for business development and finance at LÆMON and have a passion for digitalization and process optimization.
  • Daria: As an aerospace engineer, I have the necessary know-how to develop the hardware including embedded software for our bracelet. I have already been involved in several start-ups and have expertise in managing teams of developers.
  • Olya: As an experienced software developer, I take responsibility for the development of our app and web products. I am also a certified Scrum Master and make everyone feel comfortable in our company.

We are a strong and, in the male-dominated tech scene, rare team of female founders, combining expertise with a passion for design and the beautiful things in life.

A huge thank you to all our supporters who accompany our project: Viola Klein, Andreas Mönch, Hong Thieu, Ruth Moschner, Kilian Kerner, Dascha Carriero, Weisser Ring e.V., WayGuard by AXA, hubraum by Deutsche Telekom, and many more.

A big thank you also to all contributors who supported us during the video shooting: Jacek Januszko, Martin Passuth, Jasmin Arnold, Jana Heinemann, Genifer Habbasch, Maria Wollny, Nuna Tamakloe, Cheyenne Heyder, Stella Koulis, Thalia Botsari & Karen Heese-Brenner.

And last but not least THANK YOU to our great team: Sarah, Ivan, Alex, Nathalie, Xenia, Louis, Anton, Gian Luca & Linda.

Without you we would not be here today!

Legal notice
Not Just A Jewel GmbH
Susana Gomez
Gotenstr. 11
10829 Berlin Deutschland
USt-IdNr.: DE343784148

Sitz der Gesellschaft: Berlin
Registergericht: Berlin-Charlottenburg, HRB 228648 B
Geschäftsführung: Susana Gomez, Vanessa Rexin

3/2/22 - Pausierung und Verlängerung der...

Pausierung und Verlängerung der Kampagnenkommunikation aus gegebenem Anlass

Liebe Unterstützer und Unterstützerinnen, liebe Startnext-Community,

wir sind schockiert von den aktuellen Ereignissen in der Ukraine und stehen aus gegebenem Anlass an der Seite unserer MitarbeiterInnen mit Familie und FreundInnen in den betroffenen Regionen und unterstützen jegliche Bemühungen diesen furchtbaren Krieg zu beenden.

Aus diesem Grund haben wir uns dazu entschlossen die aktive Kommunikation rund um unsere Crowdfunding Kampagne in den nächsten Tagen zu pausieren und die Laufzeit entsprechend zu verlängern.

Anstatt dessen werden wir unsere Kommunikationskanäle dafür nutzen, auf Hilfsaktionen für die Ukraine und ihre Menschen hinzuweisen.

Wir wollen, dass die Gewalt so schnell wie möglich endet.

Für Jeden und Jede, die uns auch in dieser schwierigen Zeit unterstützen wollen, ist die Kampagne weiterhin aktiv.

Vielen herzlichen Dank!
Euer Team von LÆMON

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