Our Founder and CEO Christian Rühlmann, who has a background in industrial design was keen to explore the plastic problem. On understanding the plastic sector in both Germany and India, a broader perspective on how the plastic system operates in the Global North and South was gathered. The conclusion of the study being that’ in the global plastic system money doesn’t go where the trash goes’ and its a problem that calls for a systemic change in both the markets. The vision to build a global plastic system that benefits the planet and its people was backed by individuals that came from different professional (marketing, finance, tech, design) and personal backgrounds. And soon, we became a team of 11 passionate individuals who are now set to fix the broken plastic system!