Admission criteria
- Your pitch is understandable, clear, short (maximum 60 seconds)
- The video is in portrait format and does not contain any components that require a license (music, video, images, typography)
- Your pitch video has good sound, light and image quality
- Your pitch contains your call to action to support your project, leave a like and comment on the post
- You and possibly your team are visible in the pitch
- Your project is ready to launch or has been ready for support for a few days
- Your project complies with our guidelines
- Your project page has a high-quality and appealing design
- Your project is of value to the general public (private funding is not eligible for the pitch)
- You have read and accepted the conditions of participation
Our five tips for success
The Insta-Game
Your post will be suggested frequently in feeds and stories if the recipients like, comment on, share and save your post. The more they do this, the more visible your post will be. The more visibility for your project.
You can convert this visibility into supporters if you send a clear message.
Our basic understanding for the launch day is that you do what you should do anyway to make your project a success. You communicate directly and proactively with your crowd on Instagram. You play the Insta-game (see info box).
This means that your post should be designed to be shareable and encourage interaction. As mentioned, you are doing this for your own project, not for Startnext.
The launch day additionally promotes this communication task through a joint campaign that creates even more visibility. If you achieve the highest number of likes with your pitch, you will emerge from the launch day as the winner.
Important! We are currently only counting the likes until 10am on Wednesday and checking for manipulation before selecting the winning project.
And here are 5 important tips:
- Your pitch must contain the important call-to-action (like, comment, share, support)
- The entertainment value should be high (your pitch should be memorable and fun)
- You become a co-author (don't forget to accept!)
- Every comment increases your reach (invite comments)
- Every share increases your reach (recommend sharing this reel)
Conditions of participation
Attempted fraud
Like & comment manipulation, e.g. through purchasing, leads to exclusion from the competition.
We will check this in our own way before announcing the winners.
- You have a legitimated project on Startnext (note: the legitimation process starts in the launch phase!)
- Your project starts on your Launch Day at the latest at 2 p.m. or earlier
- You uplaod your pitch video at 10:00 am on Wednesday at the latest (before the show), considering these criteria*
- You have an active and public Instagram channel we can tag
- Our team decides whether we will accept your pitch for the Launch Day. You will be informed in time beforehand.
- The Launch Day Pitch Videos will be posted on thursday at 2:00 pm. This is when the like voting and your advertising starts. The voting ends on wednesday at 10:00 am. The legal process is excluded.
- The winning project will be published via Instagram post and will receive the co-funding of €500.00 allocated to the project within 24 hours. The matching ratio is 1:1, up to a maximum of €25 per support. You therefore need at least 20 backers of €25 each to draw down the amount during your project term.
- It may occur that we contact the winning project for a short interview.
- The like voting takes places with at least 4 participants.