Neuer Super Duper Snack
Over the last 6 Months, we have developed a new flavor for our chocolate portfolio. It was quite a fun journey. Starting from the idea of making a series of our products for adult customers, we decided to start with a vegan matcha bar. Why matcha? Matcha is a great source of antioxidants and has other health benefits as well. We both enjoyed the tea ceremony from east Asia, it brings calm and joy. Plus, we made several customer surveys, and we love matcha products. :)
So, product development started. First, we started with testing all kinds of grades, strengths, and sources of organic matcha powder. This is an art in itself, and we learned so much about matcha quality, earth, and locations of the plantations. At the same time, we decided to go with coconut milk powder as a milk alternative and date powder as a source of sweetness. Utilizing sweet fruit and vegetable without over processing is one of our company's identities. Then, we experimented with different proportions between the main indigents. It is always crucial that the bars are sweetened from dates but don't taste like dates, and the matcha flavor is on the spot with no other ingredient overpowering it...
After the prototype, we still had quite a few test runs to translate the recipe for industrial-scale machines. In industrial-scale devices, many things that work on small scales have to be edited. It sounds minor but has a significant impact on flavor and consistency.
After several months of gathering feedback, we also overworked the packaging design for all our products. They are now better focused on explaining the product from our consumers perspective.
So today we just got our first batch of matcha bars. We are very happy to say that the matcha bars turned out even better than we anticipated! :D
If you are curious about our new product, try this coupon code: TryMatcha10 (10% off orders only for about 48h until midnight on the 29.10.23 @ www.superdupersnack.com)
