The first issue of Whisk, is all about distraction as a state of joy and wonder. In a climate of digital overload and hyper productivity, distraction is often framed as a homogenous force that looms over our ability to get stuff done and engage in meaningful action. Slogans about mending broken attention spans, turning off our phones, and pledging for presence are everywhere. But what is at stake if we limit our perception of distraction to its negative qualities? Joys of Distraction is an invitation to go beyond the hot takes and rediscover distraction as a messy and exhilarating facet of life and creative process.
Far from denying distraction’s complicated relationship with technology and capitalism, the content looks to writers, poets, and visual artists for forgotten nuances and personal interpretations. The emerging picture is a vibrant tapestry. It is not an either/or picture. The very nature of distraction is personal and undefinable and capturing it in a uniform way is therefore impossible. Likewise, the stories, essays, and poems contained in this volume are not about embracing distraction as a solution to the enormity of the issues we may face, as drifting and daydreaming can be luxuries when facing real-world problems. Rather, we ask: How can following a different thought path in our endeavors—whether personal or creative—encourage us to question the structures in which we may find ourselves?
Guided by this sentiment, and stretched over 130 pages, the contributions span different—sometimes opposite—points of view. You’ll find:
Printed in a variety of papers, Whisk is a tactile object to savor at your own pace. We want to be a frank, provocative read for curious people and tireless dreamers who are determined to build sustainable relationships with their practices, and for anyone who feels unsatisfied with traditional ideas of stability, wellbeing, and success.
At a time of economic uncertainty, your support will be invaluable to the longevity of an editorial environment that holds space for creative experimentation and independent projects like ours.
By making a donation or pre-ordering our first issue, you will support the work of emerging artists and cross-disciplinary thinkers who believe in the power of words and images for confronting slippery topics in nuanced, eye-opening ways.
Reaching our minimum campaign goal will give us the opportunity to bring Whisk to life and print 300 copies of our first issue. With half of the copies reserved for direct supporters, we aim to circulate the remaining copies via bookstores and book fairs, making Whisk available to curious passersby and readers beyond our community.
Raising 6800 Euro through this campaign will allow us to cover production costs:
Creative direction & design
We are a small team of creatives based in Berlin and Amsterdam.
EDITOR-IN-CHIEF
Amelie Varzi
DEPUTY EDITOR
Maria Paris Borda
ART DIRECTION
Lucy Pullicino & Emely Wensky
DESIGN
Emely Wensky
PHOTO DESK
Lucy Pullicino
OBJECT CONCEPTUALIZATION AND PRE-PRESS LOGISTICS
Attempt Press
PROOFREADING
Jessica Blair
CONTRIBUTORS
Maegan Stracy, Emilio Tamburini, Charmaine Li, Lena Lammers, Haydée Touitou, Lucy Pullicino, Ellen McBride, Maria Paris Borda, Amalie Smidth, Jordan B., Wonne Scrayen, Anika Paulus, Amelie Rehm, Stefan Kraupner, Valeria Lorenzi.
Film Credits
CAMERA
Leon Frind
GAFFER
Nicklas Stinner
SOUND & MUSIC
Guy Cohavi
SET DESIGN & STYLING
Cora Tamborini
NAIL ART
Kiah Joseph
VOICE OVER
Ella Knox
SOUND DESIGN
Giuseppe Ielo
COLOR
Jonas Kolahdoozan
COVER ANIMATION
Natalya Bashnyak & Felix Geen
Equipment courtesy of Delight Rental Services
Shot at Velt Studio Berlin