Earth Ratings: Nachhaltigkeit für Online Shopper

Check out our blog entries for another fun explainer and an interview with our Founder, Carsten Roland!!

Many consumers want to buy sustainable products but don't have the time to read through the sustainability reports of the brands and companies they give money to every day. The information in CSR reports is not easy to understand or compare. We are visualising the data we collect on the sustainability profile of ALL your consumer products. Every time you spend money, you will be able to see how sustainable the company is you are supporting with your purchase and show you alternative options, based on your personalised preferences!

We are aiming to make it super easy and fun to support ethical producers whenever you spend money! And we are 100% impact-based, so we will re-invest 100% of the profits we generate into the ecosystem of producers to help them become safer and more sustainable.

We have developed our best of industry scorecard and partner with trustworthy organisations that supply us with the data we need to make our ratings possible.

And there is more! We want our users to be a part of the journey and that is why we are giving you the chance to help us decide how to drive the business. When your purchases generate revenue you gain tokens which you are able to redeem for votes when we need to make business decisions. You get to decide what we do with your money!

We want to use your shopping habits to make the world a better place! We believe that better choices require better data and we will make it fast, easy and fun to spend your money in a better way. Join us and we can make a difference, together!

Learn more under earthratings.com/services

This project is for anyone who shops or does product research online and wants an easy way to be a more sustainable consumer. If you have ever thought about how you can make a change in the world, change who you give your money to!
The age of exploitation is over, it is time to cooperate and save the planet and ourselves!

As we are not planning on generating returns for shareholders, we are not attractive to traditional investors. That is why we need your help in order to be effective in changing our shopping habits. We can't do it alone, but we know that people want to get behind the idea! So come on! Support us and share this!

We have bootstrapped our browser plugin which you can download and test, have generated first (very small) revenues and have a demo of what we want to build. Check out what we have done so far:
https://www.earthratings.com/projects

The final goal is to have a web- and mobile application that supports text, bar-code and visual search, as well as location-based services and recommendations for ethical businesses you can support, whether at home or when travelling.

€ 15.000 for software development of the web-application which will be mobile optimised

Any additional & remaining funds will go towards marketing campaigns and development costs of the mobile app.