akjumii – 3IN1 COATS | Interchangeable coats with a lifetime guarantee. Our collective contribution to a fashion world that treats people and nature with care.

Interchangeable coats with a lifetime guarantee. Our collective contribution to a fashion world that treats people and nature with care.

Do you wish that the fashion industry would finally treat people, resources and the environment responsibly? We do this and combine it with a high level of design standards. We have created a coat out of sustainable materials. A t… Mehr anzeigen

Funding period

31.10.20 - 06.12.20

Realisation

December 20 / January 21

Website & Social Media

Minimum amount (Start level): 10,000 €

1st production round (your pre-orders) & marketing to launch

City

München

What is this project all about?

We envision a future for the fashion industry with respect for humans and our environment.
We create timeless, long-lasting fashion - regardless of seasons and trends.
We work for mindful consumption, transparency, quality and fair payment for everyone in the supply chain.

Based on this vision, we have developed the interchangeable 3IN1 COATS with a lifetime guarantee. 3in1 means that 1 piece of clothing can be worn in 3 different ways - as a vest, as a jack… Mehr anzeigen

What is the project goal and who is the project for?

Our goal is to realize our vision beginning with the production of our sustainable, transformable, fair in Germany produced coat collection for the online and offline markets.

We would also use this crowdfunding campaign to present our 3IN1 COAT collection at trade fairs and within online platforms in order to raise awareness of the need for change in the textile industry.

Our target group is made up of fashion enthusiasts who are committed to slow & fai… Mehr anzeigen

Why would you support this project?

We stand for fair conditions in the fashion industry and realize this desire for slow fashion by ensuring that the entire supply chain of the materials we use is fairly produced and that the 3IN1 COATS are made in Germany.
It is not enough for us to only act fairly and sustainably at akjumii.
That is why we donate 1.3% of the sales price (at least 10.10 €) to FEMNET e.V. - a registered association that fights for the rights of women in the global textile ind… Mehr anzeigen

How will we use the money if the project is successfully funded?

After successful financing of the 1st funding target, we will produce your pre-orders, order the neccessary materials from our trading partners and pay the tailors of our production who will sew your coats.
We will then additionally have a budget for further marketing (e.g. social media advertising) and can therefore share with increasingly more people about the akjumii 3IN1 COATS and contribute an increasingly large part to fair working conditions in the t… Mehr anzeigen

Who are the people behind the project?

We, Anna & Michaela, are the fashion label akjumii behind this project.
We met each other in 2007 while studying fashion design and later worked together in the textile industry in India. Since then we have developed and implemented a variety of projects together.
We are bound by a deep friendship, as well as a passion to make the world an even better place. We want to do this together with your help.
We love and produce products that combine fairness, … Mehr anzeigen

akjumii

Anna Karsch

Michaela Wunderl-Strojny