Crowdfunding since 2010

Your personal intercultural counsel on the road

The primary goal of this crowdfunding campaign is to finance the development of a first, compact version of Gestunary app, a dictionary for gestures and hand signs around the world. If this crowdfunding succeeds, the app will be available in December 2015 as a so-called Minimum Viable Product (MVP), containing the core features of the app.
Funding period
9/22/15 - 10/16/15
Realisation
November 2015
Website & Social Media
Minimum amount (Start level): €
4,300 €
City
Berlin
Category
Technology
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What is this project all about?

With Gestunary you will no longer feel embarrassed about non-verbal intercultural communication. The problem with gestures is that people gesticulate unconsciously. Our gestures and facial expressions can help us emphasize our words, but they can also contradict them.

Eliminate insults and embarrassment
Being unfamiliar with local particularities could result in insulting the one you're speaking to. Imagine how many embarrassing situations you could have prevented if only you had known about local gestures.

I am creating the first ever mobile dictionary for gestures, a great guide for private and business trips abroad. The mobile app allows you to search gestures by country and explains what certain movements and non-verbal expressions mean in a particular cultural environment.

If abroad and talking with your hands, use Gestunary to understand and to be understood appropriately.

What is the project goal and who is the project for?

The app aims at business travelers and tourists alike. Furthermore, the app will be your perfect companion for both private and business encounters, in sports or at your local supermarket. With Gestunary, you will communicate more effectively with people from other countries or continents. Imagine discovering familiar gestures with very unfamiliar meanings. This will probably remind you of mistakes you made in the past while using those hand gestures. This app will help you to understand the different meanings of hand signs around the world.

Why would you support this project?

Do you work in an intercultural environment? Do you travel a lot? In both cases you will want to make yourself understood, and Gestunary will be your ideal personal guide on the road.
Gestunary is a fun way to raise intercultural awareness, makes the world a more conscious place and enables us to understand each other better.

Normally with start-ups, one or more investors come up with the money needed for development and marketing. This is not what I want. It would make Gestunary a far too commercial product, less informative and less fun. I prefer this product to be independent and impartial. This is why I ask for your highly appreciated support.

How will we use the money if the project is successfully funded?

The money raised will go into the financing of the first version of the app. The money is needed to pay for development, web hosting and to make it available on app plattforms so that everybody can start using it. One of the main purposes of the MVP is to receive as much feedback as possible from users, and to apply this feedback ASAP.

Who are the people behind the project?

Hanneke Riedijk is the founder of Gestunary. A team of creatives have then followed in her steps, to make the sketches, design and identity of the first app version come true. It is only because of these lovely people, that it is now possible to take this important step. A huge thanks to Norman Posselt (photography), Elisabetta Rapetti (project development), Javier Díaz (Design), Catharina Behr (hand model) and Franz Kummer (project management) and also many others for your unfailing support and powerful input!

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Gestunary
Hanneke Riedijk
Hasenheide 58
10967 Berlin Germany
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Gestunary. A dictionary for gestures & hand signs
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