House of All - Community Based Fashion

The concept:

The impact of the current fashion system on humans & the environment has grown immeasurably. At the same time, we get dressed every day and like to change our clothes frequently. The system is not working.

"We want fashion to become a positive part of our culture again, without a guilty conscience. "

Community Based means sharing sustainability. We involve you from the very beginning.

With a monthly contribution you get access to the Community Closet and can always use a certain selection of favourite pieces at home. If you ever like something new, you can trade them in. that's how fashion works as a cycle. Decisions about styles, trends & production are made together in different formats, knowledge & exchange are promoted.

The special thing:
The planned software makes everything much easier. Everyone can help decide what comes into fashion without specialist knowledge - Community Based Fashion goes digital.

Okay, we know that new paths have to be broken first. That's why you can get the designs to keep at first. Our favourites are already here as a special thank you.

A small overview of the effects:

• 1 out of 6 people on earth work in the fashion industry. The majority earn less than €3/day.
• 80 billion garments are produced annually.
• Only 1% of all textiles are made into new textiles in a cycle.
• Only 26% of clothing is recycled.
• 392 million tonnes of textile waste in Germany / year.
• 1.2 trillion t CO2 per year

Our concept of fashion:

Fashion is what you want.
Fashion is when you feel at home in it.
Fashion can be fun.
Fashion connects people.
It is strongly dependent on everything that surrounds us every day. The more we experience, the more often we change our style.

"It's time we reconnected with what surrounds us every day by actively and consciously helping to shape it."

What does sustainability mean to us?

Sustainability means keeping the balance of the entire life system Earth in equilibrium without helping ourselves in advance to the natural resources of our children. Earth before growth. If you see yourself as part of an overall structure, this is self-evident!

b]We think sustainability already in the design and design for cycles and longevity. This means in concrete terms...
We rely on materials and production:

• organic (compostable) OVER fossil raw materials (NO microplastics)
• local OVER global

Elaborate design pays off:

• Easily replaceable modules PLUS removable buttons >>> withstands frequent maintenance:
• durable OVER boring >>> customisable details, e.g. knit collar/remove hood, length, colours, pockets etc.
• adaptable OVER 08/15
• respect and social security OVER exploitation

By the way, we make all costs transparent because we want everyone to make an informed decision. This also helps to understand why a garment, produced according to this self-image, has a high purchase price.

This results in .
Radical sustainability. For all. (You can find out more about our values on the House of All website)

House of All supports with its work among others ff. SDGs:

• Goal #12Ensure sustainable consumption and production patterns.
• Goal No 13 Take action on climate change.

Target group

House of All is for everyone who enjoys the idea of changing fashion and at the same time wants to design a sustainable future together. House of All welcomes all people, whether you want to get involved or simply use the basic collection conveniently. Community Based Fashion thrives on diversity and adapts to the people who are part of the community, so it works the other way round for us.

Our goals

Our credo: Social justice and nature first. We prioritise the environment over growth. We want this beautiful world to be preserved and have therefore formulated strict values. For us, participation, circular economy, decentralisation and open access to knowledge are the keys to change.



Participation - We involve everyone who wants to wear our fashion. Participation creates closeness among each other and connects us with the clothes in a special way. Community is what we need in times like these.

Circular economy - In Germany, 392 thousand tonnes of textile waste are produced every year, which we can reduce through a closed cycle. It is closed because the clothes are not disposed of by you and we take care of the recycling.

Decentralisation - The supply chain of the fashion industry is very complex and currently a garment usually travels around the globe before it can be bought in Germany. Our long-term goal is to enable many House of All communities through the software. In this way, a "Community Closet" will also come to your neighbourhood, where you can pick up and drop off clothes by appointment. Then nothing will hang unloved in the wardrobe and the 1.2 trillion tonnes of CO2 per year will finally be reduced!

Open access to knowledge - Knowledge increases the more it is shared. This empowers people to live self-determined lives and to produce and act sustainably. Communities can benefit from access to the constantly growing design database and create their own House of All community.

We think fashion can be fun and still be sustainable.
You have the opportunity to find your own individual styles and change them as the mood takes you.
Because the fast fashion system has created an industry that is responsible for 1.2 trillion tonnes of CO2, among other things, it is high time to bring about change together.

Decentralisation means breaking up the global supply chain and bringing smaller-scale production cycles closer to where the products are needed. This not only saves CO2, but also prevents terrible working conditions because mass production no longer takes place.
As part of the community, you will continue to develop the system with us. Open Source for Fashion. Community Based Fashion.

Open source means that certain knowledge is made available digitally to empower people to use it independently.
Because we make the design database accessible to people worldwide via online access, communities can be created everywhere with the help of these small production cycles, also for people who have become dependent on cheap production because Western brands have long moved their production sites to places where wages were low.



The first funding goal is enough to realise your gifts and thus to give the first workshops, produce the first styles and then further develop them together.
If even more money is raised, we can set up the showroom with workshop, the first House of All, in Hamburg and make the collection accessible to you daily and hold workshops there. We also need money for the first rental collection, material and production. A dream would be more digitally driven machines. For example, we would like to buy a digital knitting machine to use regional yarns with.