We can produce the KAMA. CORE Collection out of sustainable material with our partner in Italy. By reaching 30.000 € expansion of the CORE Collection.
The project was born out of the need to find women-specific bike clothing that a) is oriented on high-performance cycling in terms of processing, cut and material composition and b) is made from sustainable materials.
Our hashtag #becauseitmatters stands for cycling apparel that meets the demands of women in racing cycling - whether for short, intensive or longer sessions on the bike:
Find all answers regarding the campaign here.
We aim for developing a CORE Collection that consists of the most essential key pieces for a cycling season. Since women are not small versions of men, the complete adaption to the needs of the female body in motion is our focus.
Whether ambitious riders or those who want to become one - the fun begins and ends with comfort and protection on the saddle through adequate functional cycling apparel.
The network, which was built around our brand KAMA.Cycling consists of self-confident, ambitious cyclists. Conncerning our products, protection of environment and sustainable material have always played an important role to our strategy. Through product expansion we try to give female cyclists all over the world the attention and appreciation they deserve - on- and off-the-bike!
Since the production of an entire cycling clothing collection based on sustainable material is very cost-intensive, we are dependent on funding from the crowd.
We have set ourselves a specific crowdfunding goal of € 20.000. With this achievement we can produce the entire CORE Collection made from recycled functional materials in Italy. We can also fairly pay for the photo- and video material. Furthermore, we can also produce the remaining crowdfunding goodies in Europe.
We have calculated all our costs including tax and any fees. The level of our crowdfunding target is also influenced by the decision to produce the Core Collection exclusively from recycled polyester.
With the achievement of the second funding goal of € 30.000, we are expanding the CORE Collection by 2 items (a baselayer and a wind-west) to extend the season into the cold season.
We are cyclists with body & soul, especially when it comes to climb up mountain by road bike. We got to know each other through this sport and have had wonderful moments on the bike since then. We live and work in and around Graz as freelancers in the fields of graphics and marketing, have been running KAMA.Cycling, a label for racing cyclists, since 2019 and have also been developing our CORE Collection since then.
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DONI
Content Creation + Marketing || @doni_loves_cycling
KATHI
Design + Marketing || @velo.kathi
Photos and video:
© herzblut Fotografie & Film
KAMA.Cycling