Crowdfunding since 2010

Individual DIY Sticker Kits for better visibility in urban traffic

Feeling unsafe riding in the dark through city traffic? Gadgets such as yellow vests are rather circumstantial and pretty - uhm - ugly? With our Reflective Sticker Kits you are able to make the whole silhouette of your bicycle reflective and customise it your own way. Reflective Decals in various patterns, colours and sizes, meeting your personal style. Also works with wheelchairs, strollers, carriers, helmets. What do YOU want to make reflective?
Funding period
8/10/17 - 9/10/17
Realisation
2 months
Website & Social Media
Minimum amount (Start level): €
7,500 €
City
Berlin
Category
Sport
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What is this project all about?

SIMPLE, INDIVIDUAL, EFFECTIVE

An easy and neat solution to be safer on the road. Big effect for small money, creatively applicable and fairly uncomplicated to use.
With our Reflective Sticker Kits we provide a simple solution for cyclists to drastically increase their visibility. Other vehicles such as wheelchairs or baby buggies also lack visibility, so our reflective solutions turn out to be handy for all kinds of road users.
Safety and design aesthetics mostly contradict each other. Do I avoid wearing circumstantial accessories and being nearly invisible for car drivers? Or do I use them accepting the rather hideous look?

SAFETY CAN BE STYLISH

Happarel Bicycles blurs these lines. Frame and spokes can be easily transformed into reflective surfaces. The whole silhouette of your bike is highly distinguishable in the cars headlights. Subtle during the day, intense at night. Same principle applies for other non-motorised things on wheels, being dependent on increased visibility.

ADDING REFLECTIVE SURFACES

Of course, these reflective stickers do not replace your lights, that should be clarified. The stickers are supposed to be an addition to what you are obliged to have, and the practical advantages are obvious: No more "I forgot!" or "It just looks stupid!". Disadvantage: The german traffic regulations don't consider additional illuminants on your actual bicycle legal, but we know out of longterm practical experience that the law enforcement welcomes everything that increases cyclists' visibility. In France reflective vests are compulsory for cyclists riding in the dark. If there is a decent and neat alternative to increase one's visibility, why not use it as well?!

What is the project goal and who is the project for?

FOR EVERYONE PARTICIPATING IN URBAN TRAFFIC

We reach out to all cyclists and road users that feel unsafe due to a lack of visibility and those who are yet unsure about riding their bikes.
No matter if you are an everyday biker, road cyclist or fixedgear purist; there is no reason against a decent way to increase one's visibility.
However, our products are not constrained to only bicycles, but can be used for wheelchairs, buggies, baby strollers, helmets and carriers as well.
We constantly further develop our portfolio of Reflective Stickers and adjust them in order to meet all kinds of useful applications.

Why would you support this project?

INDIVIDUAL DESIGNS HERE AND NOW!

Help us to spread the culture of cycling!
Our stuff is gathering so much great feedback. We would like to implement every single good idea right away in our Berlin Workshop to meet your demands.
Tailor-made reflective solutions for your own vehicle? Sure thing!
We are offering great rewards for your support. Individual and limited products for a dime. You can even work on your own design and submit it to us. In the case you are unsure about what to get, just save yourself a voucher for starters. Let's find out together how we can personalise your bike Happarel style.

How will we use the money if the project is successfully funded?

PRODUCING LOCALLY, REALISING YOUR IDEAS

Your well spent money not only goes into the production of your rewards, but will help us investing in a Print & Cut Machine which allows us to develop and produce our Reflective Stickers, from the idea up to the finished product.
So far we depend on outsourcing parts of our production process, coming along with long waiting periods and relatively high costs in the production process especially when it comes to one of a kind projects.
The plotter we are aiming for, costs about 7.000 Euro. On top of that, we need material to work with. And time to develop new applications and designs. The further we exceed our funding goal the better the device will be, the more professional we can work and the more options we will have to fulfil your fancy reflective design requests.

FAST, CHEAP, LOCAL

Besides off-the-shelf products, we will keep on developing unique designs hand in hand with our customers, since this is how we started. Our portfolio contains complete bicycle designs, special edition wheelchairs and fully reflective helmets. The complete production process needs be under one roof in order to achieve competitive prices and reasonable production times.

Who are the people behind the project?

CONVCTION AND A LITTLE BIT OF A COINCIDENCE

We, Ebi and Antoine, are originating from completely different directions, but finally Berlin brought us together. For nearly three years we are fiddling about making cycling more fun for people. Antoine learned to be a designer and a mechanic, Eberhard studied Political and Communications Sciences. One hat a genius idea, the other one climbed on the bandwagon. That's how it was.
We mainly spend our days in our courtyard workshop in buzzing Berlin Kreuzberg where we mull over new products and projects, repair bikes, and where we drink coffee all day long.

Legal notice
Happarel Bicycles GbR
Eberhard Schilling
Urbanstr. 71
10967 Berlin Deutschland

01712784932

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