Crowdfunding since 2010

#fashionyourself - Your movement creates your design!

#fashionyourself - Your movement creates your design! Your life is your fashion! Fashion design project which enables you to recycle your data.
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Funding period
1/10/17 - 2/24/17
Realisation
01.3.2017 - 1.8.2017
Website & Social Media
Minimum amount (Start level): €
5,000 €
City
Berlin
Category
Fashion
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What is this project all about?

A huge amount of data is produced by all of us on a daily basis!
Our project enables you to convert your data into 3D reality and make them tangible.

Piling up over years, a vast amount of data overlaps on our computers, telephones and wearables. For some it might be memories or even serve as a modern diary, but after it has lost its purpose of, for example, counting our steps or having a chat, it just ends up floating in the infinite, the vast universe of the world wide web. Let‘s catch it and bring it back to reality, make it touchable and beautiful.

Our first goal is to transform steps into fashion. Nowadays, a wide range of people have started to count their steps, so we would like to offer them the once in a lifetime experience of transforming their data into a unique and individually customized piece of clothing.

It is our future goal to mutate the data of your choice into your favorite piece of clothing. You will have the wide range of unlimited options to chose between knitwear, woven and embroidery. An opportunity of using lasercut and 3D Printing will be implemented in near future.

What is the project goal and who is the project for?

Our project is adressed to those who are interested in dedicated or innovative projects or to those who would like to make something palpable or memorable from their data. Or to those who took special steps on special days. To Selftracker or people who are interested in the Quantified Self movement. Or simply for those who would like to have individual and personal clothes. Our goal is to make data tangible and transform it into an individual design.

Why would you support this project?

This project is a very unique approach suited to todays reality of the constant overload of data and information.

It enables the reproduction of immortal digital knowledge to become a perishable 3D object that we can wear on our own skin. The business proposal focuses on the modern individuality of clothing and sets a contrast to the overload of mass produced uniformity. Furthermore, it shows that personal products of digitalization like data can be transformed into an individual garment using the methods of digitalization.

For your support you get:
A shirt developed through your individual steps (step data from iphone, android and wearable). Your steps will be transformed into a printdesign or a cutdesign.
A day of hiking with the Noetia Team plus being part of the transforming experience- plus a shirt created through the steps made that day.
You could transform your data into a 3D Art object or we come to you no matter where you are on this planet and hike with you. The Data of your choice is transformed into your wish piece of clothing.

All of our shirts are organic quality and produced in Berlin and Madrid.

The first thirty sponsors will get an exclusive seats at our panel discussion at the Berlin Fashion Week.

All supporters get a NOETIA.DATA.DESIGN Sticker!

How do you sync your Fitbit tracker to a phone or computer?
https://wearablezone.com/news/how-to-sync-fitbit

How will we use the money if the project is successfully funded?

Your support makes that project running and helps that our data can be tangibly recycled!

The crowdfunding will be the start for a big project, that will set up the possibility to transform data into a personal and individual design. We create a contrast to the massproduction and give clothes personality.

So far we developed a system which makes the visualisation of steps in garment possible. We hope that we can reach the funding goal of 20 000,- Euro! Because this will support the creation of a product that makes data portable and tangable in different ways and on a high level of fashion design.

We will increase the variety of possibilities and design. This is an elaborate process, which we will work with IT experts, apparel technicians and product designers.

You as sponsors support us in this entire process and will have the opportunity to be a partner.

Our funding threshold is 5000,- Eur. By reaching this threshold we can develop a basic software and it guarantees the production of your rewards.

If your support goes beyond the funding goal, we will donate part of it to a Berlin sewing project with refugees called THFwelcome (http://thfwelcome.de/projekte/naehprojekt/).

Who are the people behind the project?

Anna Franziska Michel and Rio Sierra are founding the label NOETIA (www.noetia.berlin). Together the founders originally started designing clothes and developing prints out of personal material such as photos and drawings by their children. The art of data and abstraction has been of great interest to them in the last few years. For this they have established a concept which implements the transformation of data into fashion design. Their first approach was defined by step data converted into individually customized design and unique cuts. It is their vision to make this possible for any kind of data in the future.

NOETIA

Cooperations

Berliner Ideenlabor GmbH

Mit ihrem Pop-Up Labs brechen sie Routinen auf und machen Schluss mit endlosen Diskussionen. Gemeinsam haben wir die Idee weiter entwickelt und zu ein Produkt werden lassen.

THFwelcome e.V.

Das Tempelhofer Feld ist nicht nur ein Ort zum Spazieren oder Joggen. Hier befindet sich unter anderem auch die Notunterkunft für Geflüchtete. THFwelcome setzt sich für die untergebrachten Menschen ein und bietet Projekte sowie Austausch.

Legal notice
NOETIA
Franziska Michel
Niemetzstraße 7
12055 Berlin Deutschland

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